July 12

George Eastman was born on the 12th in 1854. He would change the world of photography not with a camera, but with a roll film to use in the thing. With one of the first cameras that he marketed, he used the slogan “You push the button, we do the rest.” The cameras used roll film and came with a roll capable of taking 100 pictures. All a customer would have to do was to take the pictures and then return them to Eastman, who would develop and print the pictures. The cost for the processing was $10 and when your pictures were returned to you, you would also receive a new 100-exposure roll of film. Which meant the cost of the film had to be what, maybe a quarter?